Welcome to Our Blog - Sustainable is not a TREND, is a NORM!

• Textile industry
• Dec 12, 2024
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Sustainable is not a TREND, is a NORM!

In recent years, the textile sector has been at the center of a crucial transformation. What was once seen as an emerging trend has now established itself as an urgent necessity: sustainable fashion. Sustainability is no longer an option or an aspirational concept, but a standard that redefines production processes and the life cycle of garments.

The key to this change lies in upcycling, a technique that promotes the reuse of existing garments and textile waste to give them a second life, thus avoiding the unnecessary use of new resources and the generation of waste. This approach, rather than being a simple creative process, is aimed at mitigating the major environmental impacts that the textile industry generates globally. 

An example of this, is the work of designer Erica Vega, who has focused on giving garments a second life. “We recycle discarded jeans, rescuing their value and avoiding their final destination in landfills”, explains Vega. To fully grasp the urgent need for projects like the one Erica works on with her foundation Futuro Verde, a project that is committed to upcycling, obtaining raw material from fairs, donations or directly from brands that collaborate with them, it’s essential to recognize the scale of the environmental impact associated with traditional textile production.

The industry is one of the largest polluters globally, responsible for significant water consumption, chemical runoff, and waste generation. For instance, the United Nations estimates that the fashion industry accounts for approximately 10% of global carbon emissions, surpassing even the aviation sector. Understanding these figures underscores the pressing need for a paradigm shift; sustainability is not merely a trend but an essential response to a systemic crisis that affects our planet.

Denim, for example, is one of the pieces that has the greatest water impact in its production. From the cotton seed to the pair of jeans that reaches our hands, it is estimated that up to 10,000 liters of water can be consumed per garment. In response to this challenge, denim recycling has emerged as an efficient solution to reduce the demand for new materials and reduce fashions environmental footprint.

The reuse process not only involves a change in the way we produce, but also in the mindset of the consumer. The industry is beginning to close the textile cycle by promoting a culture that values durability and recycling, rather than quick, disposable consumption. This is reflected in initiatives that collect post-consumer jeans, transform them into new garments, and advocate conscious and ethical consumption.

In Latin America, textile waste and overconsumption continue to be major challenges, but the growing adoption of circular fashion and recycling is paving the way for a more sustainable future. This movement not only responds to a social demand, but also seeks to encourage greater transparency and accountability in all phases of a garments life cycle.

In addition to environmental concerns, the social implications of sustainable fashion cannot be overlooked. The fast fashion model often relies on exploitative labor practices, with workers in developing countries facing poor working conditions and inadequate wages. By adopting sustainable practices, companies can not only reduce their environmental footprint but also foster ethical labor standards. Emphasizing fair trade and transparency in the supply chain creates a more equitable fashion ecosystem, where consumers can feel confident that their purchases support humane working conditions and empower local communities.

Education plays a pivotal role in this transition. Consumers must be equipped with the knowledge to make informed decisions about their clothing purchases. This includes understanding the materials used, the production processes, and the true cost of cheap, fast fashion. Brands can contribute to this education by sharing stories about their supply chains and the environmental impact of their products. Initiatives such as workshops, online campaigns, and partnerships with educational institutions can raise awareness and inspire a shift in consumer behavior towards more sustainable choices.

We are at a turning point. Responsible fashion has gone from being an option to becoming a norm within the textile industry, driving a structural change that seeks to positively impact both the environment and the communities that depend on this industry.

ITG Group joins this vision, committing to support innovative solutions that contribute to sustainability in the textile sector. From the implementation of cleaner technologies to the promotion of responsible production practices, we continue to weave a future where fashion and respect for the environment can coexist harmoniously.